In a perfect world, there is one product owner who knows the market, knows the application and can assign business value to each function on the backlog. But coming up with a dollar value for a feature can be difficult and in a joint venture the problem is compounded, because stakeholders with complementary interests may have a very different basis for valuing a function. There are two product owners, so the situation can be very delicate. How can the two parties agree on priorities for the next release?

Fundamentally, it is people who will agree, not the tools or the framework. So start by getting the people together to brainstorm on the vision and scope for the coming release.
What is the problem this release should solve? What should this release do and for whom? Before talking about functions, get agreement on the vision. If the near term vision is too contentious, try looking further down road and work back. Where should be product be in 6 months for all stakeholders to be happy? Then work back how to get there.
This is classic User Centered Design approach. You need a list of user roles or “personae” and a list of features which you are considering for the release. Each feature should be described as a user story. At this point, the team should estimate the stories and the product owner should assign a business value, which is basis for prioritizing the implementation.
The problem arises when two or more stakeholders have diverging priorities for assigning value. This is where Business Value Poker can help.
Business Value Poker is similar to planning poker, except
Each stakeholder gets one player. You need at least two people to play. Maybe the Scrum Master is a player or maybe just a moderator. You might also include other domain experts, e.g. people from sales, support, production, etc.
Before you start, you will need to establish your teams “Value Point Standard” - What is a value point? Pick a top priority story and give it the value 80. Then calibrate that value by discussing what makes it valuable:
This builds a common understanding of the value of that feature. This will help you agree on a value for other features.
Next, go through all of the remaining stories, discuss each one for maximum 3 minutes according to the same criteria, then vote as in planning poker.
As with Planning Poker, if there is disagreement after the vote, let the high and low voters present their reasoning and vote again. You might want to repeat this process once, but if there is still disagreement (especially if there are only two voting participants), I would record both votes and move on. An average will put the feature somewhere in the middle, which is probably something neither party wants, and which might encourage compromise.
If there is serious disagreement on the value of a story, there are a couple of possibilities:
What if you still can’t agree? Well you could try dueling. At this point it is probably better to delay the problem. Let the team estimate the stories. Have them do some analysis. Look for ways to implement the desired features with less effort. Sometimes problems which seem intractable become solvable with study and more understanding.
So now you have list prioritized by business value? Is this the same as the final priory for the product backlog? Not necessarily. The team will estimate the cost of implementing the features on the product backlog. Prioritizing will probably depend both on business value and the cost to implement. And of course, horse trading among the partners in a joint venture is always a genuine alternative to get a happy settlement.
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