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Taking customer risks fable

September 19, 2008 by Artem

Disclaimer: All events and situations are imaginary. Any coincidence with reality is accidental.

Picture courtesy of law_keven@Flickr

Once upon a time there was a web development shop. One day a customer from a mobile phone and laptop company called Nokapple came to the shop asking to build a web site for selling music. The project was supposed to change the whole market and appealed to the company much, the team never worked on that big project, but had relevant experience and agreed.

The development started actively and everything was going more or less smoothly. The customer's requirements did change during the course of the project, but the team managed to cope with that and was still targeting the original release date. Customer was so happy to see the evolving project that two months before the release date he decided to change his business plan and start targeting not only US market, but to go internationally.