The experts in our industry have an amazing ability of inventing sexy names for simple things that are as old as my cooking pots.
An example:
I am responsible for our company's intranet application, of which I try to release a new version every month. I have more or less given up on planning of this project, because I work on it whenever there's time. And time, unfortunately, is always in short supply. One month I may be too busy managing dual, triple and quadruple monitors for developers, following up on SharePoint upgrade disasters, or seeking the best tool for tracking surprise features (others call them bugs), while another month I spend all my time training mandrills to mimic the behavior of senior software engineers. All in all, just your typical CIO stuff.
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