In the absence of market facts, he who owns the compiler wins. © Steve Johnson
If you are on the customer side of a project (for example, being a Scrum Product Owner or a person above him) you might have experienced a situation, when you ask team for building features A, B and maybe C, and the build C, D and a bit of B, "because they thought D was more important for the user".
Theory
Scrum theory on the customer side is simple. Formulate your requirements in a list, team commits to what it can, implements the committed items during a sprint and in the end you accept or reject what they managed to come up with.
Ok, being a good product owner you don't separate yourself that much from the core team. You regularly groom the product backlog together with the team and during the iteration help the team understand what exactly you want, but the process still revolves around listing requirements and accepting/rejecting their implementation.

